Forever New

Founded in Melbourne, Australia and loved across the globe, we're known for our effortlessly wearable and timeless collections that celebrate modern femininity.

While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help our customers embrace and elevate their own personal style.

Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.